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Team 2
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Teams
Name
Score
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thief
Give points!
5
10
15
20
25
×
shark
Other team loses 10 points!
Okay!
×
rocket
Go to first place!
Okay!
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banana
Go to last place!
Oops!
10
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What are we doing in T2 Pricing
Trial - Marketing Blanket Email - Proactive GAMs reachout
Marketing Blanket Reach out - Proactive GAMs reachout
Trial - Then Proactive GAMs reachout
Marketing Blanket Email - Proactive GAMs reachout - Trial'26
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10
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Explorer is replacing Start, so what is new pricing for Explorer
$139 flat fee
$79 /mo for annual and $99 /mo for monthly
$39 /mo for annual and $59 /mo for monthly
$144 /mo for annual and $169 /mo for monthly
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10
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Do i need to update “pricing transition status” if nobody from that account has reached out to me yet?
Only for Trial and Blanket Comms (not after Jan campaign)
Yes
It depends
No
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10
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When is the FORCED Move for Annual customers
After 12 months of Grandfathering post renewal date
On their renewal, except if they reachout to GAMs
On their renewal
After 6 months of Grandfathering post renewal date
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10
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What are the cohorts PROACTIVELY reached out by GAMs
Customers moving to Advanced and Enterprise
Customer moving to Explorer from higher tiers
All cohorts mentioned here
Annual customers in all cohort with renewals
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10
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What is the first campaign for T2 Pricing Initiative
Trial - reaching out to select sample customers
Individual outreach by GAMS - announcing bundle change
Marketing Blanket Email - announcing bundle change
Trial with Blanket emails - with GAMs picking up after that
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10
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Are we expecting revenue contraction?
Yes, because we have offer to compentiate for that
No, now Explorer is 20% more than Start
Yes, as customers may still move down from higher tiers
No, because add on will balance the revenue
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10
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By when will disengaged monthly customers get reminder of PRICE CHANGE?
Jan, 2026
Nov, 2026
August, 2026
On their renewal
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10
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By when will disengaged annual customers get reminder of PRICE CHANGE?
Jan, 2026
Nov, 2026
On their renewal
3 months before their renewal
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10
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What do annual customers get from Marketing, as offer from Jan?
35% to move to annual, then gradual decrease (30-25), 25-20)
35% flat until renewal, same as annual
30% then gradual decrease, either annual or monthly
Forced upgrade, no discount
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seesaw
Swap points!
Oops!
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rocket
Go to first place!
Okay!
×
shark
Other team loses 5 points!
Okay!
×
thief
Give points!
5
10
15
20
25
×
heart
Other team wins 5 points!
Oops!
×
shark
Other team loses 15 points!
Okay!
×
gift
Win 20 points!
Okay!
×
baam
Lose 25 points!
Oops!
10
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what should i do when a customer has begun discussing a price switch with me, or has definitely stated that they will not be moving to a new plan?
nothing
create an Opportunity if appropriate, thats it
go tell Sneha the updates in slack
update “pricing transition status” field on account level
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10
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What does the “pricing transition status” field do?
It sends an internal alert to project stakeholders
SalesOps thought we were bored and kindly gave us more admin
It syncs and sends pricing comms to the right people.
It’s a stopgap solution while we add Salesforce fields
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10
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What values under “pricing transition status” am I allowed to update?
Any of them
The ones that say promo stages 1- 6
Only the two that say [ACCOUNT MANAGERS] at the beginning
Only “announcement 1” and “announcement 2"
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