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what a brand is called
brand name
how much people are aware of a brand
brand awareness
what a company wants people to think about a brand
brand identity
when a product doesn't fit the company's brand
off-brand
what people actually think about a brand
brand image
the value (monetary or not) that a brand adds to a product or service
brand equity
when people like a brand and buy it again and again
brand loyalty
when a product or service is associated with a brand
branding
when an existing brand is used to support a new range of products
brand extension
when a component of a product becomes a brand in its own right (Intel in PCs)
derived brand
A person responsible for managing and developing a brand
Brand Manager
Someone who oversees all marketing activities of a company
Director of Marketing
Someone in charge of managing the company’s reputation and communication
Head of PR
Someone who supports the marketing team with administrative tasks, campaign preparation, and communication
Marketing Assistant
