Team 1
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Team 2
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Teams
Name
Score
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15
×
A person responsible for managing and developing a brand
Brand Manager
Oops!
Check
Okay!
Check
15
×
Someone who supports the marketing team with administrative tasks, campaign preparation, and communication
Marketing Assistant
Oops!
Check
Okay!
Check
15
×
what a company wants people to think about a brand
brand identity
Oops!
Check
Okay!
Check
15
×
when a component of a product becomes a brand in its own right (Intel in PCs)
derived brand
Oops!
Check
Okay!
Check
15
×
when people like a brand and buy it again and again
brand loyalty
Oops!
Check
Okay!
Check
×
lifesaver
Give 25 points!
Oops!
×
seesaw
Swap points!
Okay!
×
rocket
Go to first place!
Okay!
×
baam
Lose 20 points!
Oops!
15
×
when an existing brand is used to support a new range of products
brand extension
Oops!
Check
Okay!
Check
×
thief
Give points!
5
10
15
20
25
×
star
Double points!
Okay!
×
shark
Other team loses 25 points!
Okay!
×
baam
Lose 10 points!
Oops!
15
×
Someone in charge of managing the companyâs reputation and communication
Head of PR
Oops!
Check
Okay!
Check
15
×
the value (monetary or not) that a brand adds to a product or service
brand equity
Oops!
Check
Okay!
Check
×
banana
Go to last place!
Oops!
×
rocket
Go to first place!
Okay!
×
gift
Win 25 points!
Okay!
×
baam
Lose 15 points!
Oops!
15
×
when a product or service is associated with a brand
branding
Oops!
Check
Okay!
Check
15
×
when a product doesn't fit the company's brand
off-brand
Oops!
Check
Okay!
Check
15
×
what people actually think about a brand
brand image
Oops!
Check
Okay!
Check
15
×
how much people are aware of a brand
brand awareness
Oops!
Check
Okay!
Check
15
×
Someone who oversees all marketing activities of a company
Director of Marketing
Oops!
Check
Okay!
Check
×
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