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Marketing Vocabulary
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Delimiter between question and answer:

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  • No column headers.
  • Each line maps to a question.
  • If the delimiter is used in a question, the question should be surrounded by double quotes: "My, question","My, answer"
  • The first answer in the multiple choice question must be the correct answer.

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Someone who supports the marketing team with administrative tasks, campaign preparation, and communication
Marketing Assistant
Someone in charge of managing the company’s reputation and communication
Head of PR
Someone who oversees all marketing activities of a company
Director of Marketing
A person responsible for managing and developing a brand
Brand Manager
when a component of a product becomes a brand in its own right (Intel in PCs)
derived brand
when an existing brand is used to support a new range of products
brand extension
when a product or service is associated with a brand
branding
when people like a brand and buy it again and again
brand loyalty
the value (monetary or not) that a brand adds to a product or service
brand equity
what people actually think about a brand
brand image
when a product doesn't fit the company's brand
off-brand
what a company wants people to think about a brand
brand identity
how much people are aware of a brand
brand awareness
what a brand is called
brand name
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