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Score
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15
×
What can make a brand instantly recognisable even without its logo?
Staff uniforms
Hidden messages in adverts
The price range
Colour and tone of voice
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15
×
Why do brands use the same colours and fonts everywhere?
Because designers have favourite colours
To save money
To help people instantly recognise them
To make their adverts stand out
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15
×
What does customer experience mean?
How customers feel when they use or buy from a brand
How the staff are trained
The store layout
The price of the product
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15
×
Why might a brand refresh its logo or colours?
Because designers made a mistake
Because new owners demand it
To look modern and stay relevant
To confuse competitors
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15
×
Which of these shows strong brand consistency?
Apple changing its logo colour every month
Greggs redesigning its stores in every town
McDonaldโs using its golden arches worldwide
Nike using a new slogan every year
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15
×
What does the word brand really mean?
Just a companyโs logo
The name of a product
The overall identity of a business
A slogan or jingle
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15
×
Which emotion does the Coca-Cola brand often promote?
Luxury and wealth
Happiness and togetherness
Calmness
Fear
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15
×
If a brandโs values focus on sustainability, which action fits best?
Using plastic for all products
Offering discounts
Running more TV adverts
Using recyclable packaging
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×
boom
Lose 50 points!
Oops!
×
star
Double points!
Okay!
×
fairy
Take points!
5
10
15
20
25
×
banana
Go to last place!
Oops!
×
lifesaver
Give 25 points!
Oops!
×
rocket
Go to first place!
Okay!
×
rocket
Go to first place!
Okay!
×
thief
Give points!
5
10
15
20
25
×
eraser
Reset score!
Oops!
×
seesaw
Swap points!
Okay!
×
shark
Other team loses 20 points!
Okay!
×
thief
Give points!
5
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15
20
25
15
×
Which of these is NOT part of a brandโs identity?
Logo
Colour scheme
Price tag
Tone of voice
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15
×
When people think of Nikeโs โJust Do Itโ, what part of branding is that?
Slogan
Mission statement
Logo
Jingle
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15
×
Which of these best describes brand personality?
The number of staff in the company
The type of product they sell
How the brand acts, speaks, and feels
The design of the logo
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15
×
When a brand uses influencers or celebrities, itโs mainly toโฆ
Enter new markets
Look more fashionable
Replace traditional advertising
Increase brand awareness and trust
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×
banana
Go to last place!
Oops!
×
magnet
Take 25 points!
Okay!
×
fairy
Take points!
5
10
15
20
25
×
baam
Lose 20 points!
Oops!
×
Restart
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