Team 1
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Team 2
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Teams
Name
Score
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15
×
SMART objectives should be vague to allow flexibility
FALSE
Oops!
Check
Okay!
Check
15
×
Research skills help marketers understand customer needs and competition
TRUE
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Check
Okay!
Check
15
×
A niche market targets a wide range of customers with general needs
FALSE
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Check
Okay!
Check
15
×
Branding is only about creating a logo
FALSE
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Check
Okay!
Check
15
×
A business that lies in adverts is still considered ethical if sales increase
FALSE
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Check
Okay!
Check
15
×
Teamwork reduces creativity in marketing campaigns
FALSE
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Check
Okay!
Check
×
lifesaver
Give 10 points!
Oops!
×
seesaw
Swap points!
Okay!
×
fairy
Take points!
5
10
15
20
25
×
thief
Give points!
5
10
15
20
25
15
×
Internal factors include things like finance and staff expertise
TRUE
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Check
Okay!
Check
×
boom
Lose 50 points!
Oops!
×
star
Double points!
Okay!
×
fairy
Take points!
5
10
15
20
25
×
thief
Give points!
5
10
15
20
25
15
×
Marketing aims are long-term goals, while objectives are short-term targets
TRUE
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Check
Okay!
Check
×
baam
Lose 25 points!
Oops!
×
gift
Win 10 points!
Okay!
×
rocket
Go to first place!
Okay!
×
baam
Lose 15 points!
Oops!
15
×
The four principles of marketing are anticipating, recognising, stimulating, and satisfying demand
TRUE
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Check
Okay!
Check
15
×
A companyโs marketing strategy should remain consistent over time to build brand loyalty, even if external market conditions change.
FALSE
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Check
Okay!
Check
15
×
PESTLE and STEEPLE both look at external influences on a business
TRUE
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Check
Okay!
Check
15
×
SWOT stands for Strengths, Weaknesses, Opportunities, and Threats
TRUE
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Check
Okay!
Check
15
×
A brand's personality refers to the human traits associated with it
TRUE
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Check
Okay!
Check
×
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