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15
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You love buying from a brand that donates 10% to animal shelters. Which type of segmentation does that relate to?
Psychographic
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thief
Give points!
5
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25
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fairy
Take points!
5
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25
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rocket
Go to first place!
Okay!
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thief
Give points!
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25
15
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What type of economy is best described as “run by the government with little to no personal choice”?
Command
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15
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Name the four types of economies.
Traditional, Command, Market, Mixed
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15
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A local coffee shop focuses only on people who work from home in the downtown area. What kind of segmentation is that?
Geographic
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15
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A company adds wheels and a built-in charger to their backpack. Which economic utility is this?
Form Utility
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15
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What is “the market”?
The market is anywhere money, goods, and services are exchanged. In the U.S., that’s basically everywhere—stores, online platforms, events, etc.
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15
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What are the 4 Ps of Marketing
Product, Price, Place, Promotion.
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15
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What does "utility" mean in marketing?
A: It means the added value a product or service provides to satisfy customer needs and wants.
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15
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This utility is all about making sure customers can buy something when they want it (like pumpkin spice in October!)
Time Utility
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trap
No points!
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star
Double points!
Okay!
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fairy
Take points!
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25
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thief
Give points!
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25
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seesaw
Swap points!
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shark
Other team loses 25 points!
Okay!
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rocket
Go to first place!
Okay!
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banana
Go to last place!
Oops!
15
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You design a limited-edition hoodie and release it just before winter. Which utility are you using?
Time Utility
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15
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True or False? A brand is only the name of a product.
False – A brand includes the name, logo, slogan, personality, and customer experience.
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15
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What is Market Share?
A: It’s the percentage of total sales a company has in a particular market compared to its competitors.
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15
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True or False? Geographics looks at customer income and age.
False
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