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Marketing

  •  English    14     Public
    Marketing mix, market research, business plan
  •   Study   Slideshow
  • Give one reason why marketing is important for a business
    Increase sales
  •  5
  • Name the 4 ps
    Price, product, place, promotion
  •  20
  • if a product is not selling well, what might a business change in their marketing strategy
    Price or promotion
  •  10
  • Give one method a business might use to persaude consumers to buy their product
    special offers
  •  10
  • Give one example of promotion?
    Advertising, special offers, sponsorship
  •  5
  • Name the two types of research
    Primary and secondary
  •  15
  • Which type of research involves collecting new information directly from customers?
    Primary
  •  20
  • Name 3 methods of field research
    Surveys, test marketing and direct observation
  •  25
  • List two advantages of field research
    Information is more accurate, specific information
  •  15
  • Where do you get desk research
    online, library, books
  •  5
  • List two ways to present data from a survey
    pie chart, bar chart
  •  10
  • list two disadvantages of desk research
    information may be out of date, time consuming
  •  15
  • what is the name of the website you can get statistics on?
    Central statistics office
  •  25
  • how can businesses gather opinions from customers?
    focus group
  •  20