Marketing | Baamboozle - Baamboozle | The Most Fun Classroom Games!

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20

Which type of research involves collecting new information directly from customers?

Primary

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15

list two disadvantages of desk research

information may be out of date, time consuming

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25

Name 3 methods of field research

Surveys, test marketing and direct observation

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5

Where do you get desk research

online, library, books

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5

Give one reason why marketing is important for a business

Increase sales

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20

Name the 4 ps

Price, product, place, promotion

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20

how can businesses gather opinions from customers?

focus group

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Check

banana

Go to last place!

Oops!

seesaw

Swap points!

Okay!

fairy

Take points!

5

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15

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25

baam

Lose 10 points!

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15

Name the two types of research

Primary and secondary

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Check

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Check

baam

Lose 20 points!

Oops!

shark

Other team loses 15 points!

Okay!

gift

Win 20 points!

Okay!

baam

Lose 15 points!

Oops!

10

Give one method a business might use to persaude consumers to buy their product

special offers

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heart

Other team wins 25 points!

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gift

Win 20 points!

Okay!

gift

Win 25 points!

Okay!

thief

Give points!

5

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25

10

if a product is not selling well, what might a business change in their marketing strategy

Price or promotion

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5

Give one example of promotion?

Advertising, special offers, sponsorship

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15

List two advantages of field research

Information is more accurate, specific information

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Check

Okay!

Check

seesaw

Swap points!

Oops!

fairy

Take points!

5

10

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25

rocket

Go to first place!

Okay!

banana

Go to last place!

Oops!

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