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how can businesses gather opinions from customers?
focus group
what is the name of the website you can get statistics on?
Central statistics office
list two disadvantages of desk research
information may be out of date, time consuming
List two ways to present data from a survey
pie chart, bar chart
Where do you get desk research
online, library, books
List two advantages of field research
Information is more accurate, specific information
Name 3 methods of field research
Surveys, test marketing and direct observation
Which type of research involves collecting new information directly from customers?
Primary
Name the two types of research
Primary and secondary
Give one example of promotion?
Advertising, special offers, sponsorship
Give one method a business might use to persaude consumers to buy their product
special offers
if a product is not selling well, what might a business change in their marketing strategy
Price or promotion
Name the 4 ps
Price, product, place, promotion
Give one reason why marketing is important for a business
Increase sales
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