Team 1
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Team 2
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Teams
Name
Score
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15
×
Sophisticated
Appealing to people with refined tastes.
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Check
Okay!
Check
15
×
Market segment
Customers of a similar age, income level, or social group
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Okay!
Check
15
×
Product placement
When products are used in films or TV programmes.
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Okay!
Check
15
×
Upmarket
Relatively expensive and designed to appeal to wealthy consumers.
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Okay!
Check
15
×
Inexpensive
Not costing a lot of money
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Okay!
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15
×
Market share
The percentage of sales a company has.
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Okay!
Check
15
×
Market research
Information about what consumers want or need.
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Check
Okay!
Check
×
monster
Reset all scores!
Oops!
×
rocket
Go to first place!
Okay!
×
shark
Other team loses 20 points!
Okay!
×
banana
Go to last place!
Oops!
15
×
Brand
A name, term, symbol, or design that identifies and differentiates a product.
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Okay!
Check
15
×
Market leader
The best-selling product or brand in a market.
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Okay!
Check
15
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Product endorsement
The use of a well-known person to advertise products
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Okay!
Check
15
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Product launch
The introduction of a product to the market.
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Okay!
Check
15
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Product lifecycle
The length of time people continue to buy a product.
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Check
Okay!
Check
15
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Brand awareness
How familiar people are with a brand (or its logo and slogan).
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Check
Okay!
Check
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eraser
Reset score!
Oops!
×
star
Double points!
Okay!
×
rocket
Go to first place!
Okay!
×
banana
Go to last place!
Oops!
×
heart
Other team wins 5 points!
Oops!
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rocket
Go to first place!
Okay!
×
rocket
Go to first place!
Okay!
×
thief
Give points!
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25
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