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COMET III: Lesson 3- The Anchoring Effect
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割引
 
discount
 
discard
 
discord
お得
 
deal
 
dill
 
dull
へあどらいやー
hairdryer
仮定する
 
suppose
 
support
 
suffer
すてーき
steak
My mother loves s _ _ _ items from the mall.
 
sale
 
star
 
ship
I will buy the shoes from the a_ _ _ _ _ _ _ _ _ _ _
 
advertisement
 
appreciation
 
anniversary
I need to p_ _ online using my card.
 
pay
 
pet
 
pat
The p _ _ _ _ of the new bag is expensive.
 
price
 
plant
 
peace
I will write a good r_ _ _ _ _ for the product.
 
review
 
round
 
ruler
錨
anchor
What should you do before buying?
 
Think first.
 
Buy quickly.
 
Look at nothing.
You see a ¥500 drink and a ¥1,000 drink. What happens?
 
¥500 looks cheap.
 
¥500 looks expensive.
 
You buy the ¥1,000 drink.
Why do discounts work well?
 
They make prices look cheap.
 
They make people wait.
 
They make prices confusing.
Why does a restaurant list expensive meals first?
 
To make other meals look cheap.
 
To sell expensive meals.
 
To confuse people.
You see a ¥7,000 steak and a ¥4,000 pasta. Which is cheaper?
 
The pasta.
 
The steak.
 
Both are the same.
You see a hairdryer discounted from ¥20,000 to ¥10,000. How do you feel?
 
¥10,000 feels cheap.
 
¥10,000 feels expensive.
 
Same as before.
food / looks / not / cheap / is / but
Food looks cheap but is not.
high / first / price / the / is
The first price is high.
anchor / see / you / first / when / the
When you see the first anchor.
decision / your / change / can / effect / the
The effect can change your decision.
What happens when you see a big discount?
 
You think it is a good deal.
 
You don't buy it.
 
You think it is too cheap.
What does the first price do in the anchoring effect?
 
It makes you focus on it.
 
It makes you ignore the price.
 
It makes you think carefully.
What is an anchor?
 
A tool for stopping a ship.
 
A kind of food.
 
A type of store.
What is the anchoring effect?
 
When you see the first price, it affects your decision.
 
When you see many prices, you get confused.
 
When you buy something expensive.
What is the most expensive food on the menu?
cheeseburger
What is your favorite drink on the menu?
Nice!
What food will you order from the appetizer?
Nice!
What is the cheapest item on the menu?
iced tea
Which food is the cheapest in the main course?
cheese sandwich
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