PERSUASIVE LANGUAGE TECHNIQUES | Baamboozle - Baamboozle

English 19 Public

DEFINITIONS AND EXAMPLES

Study Slideshow

_________________is the use of specific words or phrases that imply more than their meaning.

Loaded language

15

________________is when a media source organizes words or images in a specific way to influence the audience’s interpretation or emphasize one part of a story over another.

Manipulative placement

15

_______________is when a media source intentionally distorts or selectively interprets information to persuade the audience to feel a certain way.

Spin

15

Speaking to the audience directly to involve them in your view, using the second-person pronoun.

Direct Address

15

A question is asked to create a dramatic effect or to make a point rather than to get an answer.

Rhetorical Question

15

The use of data or numbers to add a sense of scientific veracity.

Facts and statistics

15

Stating a belief or opinion confidently and assertively as if it is a fact.

Assertion

15

When a celebrity or expert endorses or supports a product or opinion.

Testimonial

15

When a media source makes something appear rare or limited to influence the audience.

Scarcity Appeal

15

Calling a skincare product “luxurious” or “rejuvenating” can make consumers feel that using the product will enhance their self-esteem and well-being, prompting them to make a purchase.

loaded language

15

placing a striking image of a protester next to a headline about government corruption can create an immediate emotional reaction

Manipulative Placement

15

If a news outlet reports on a political scandal by focusing on minor details while ignoring more significant implications

Spin

15

When a speaker uses “you” to speak directly to listeners, it encourages them to reflect on their own experiences and feelings related to the topic, fostering a deeper connection.

Direct Address

15

A speaker might ask, “Isn’t it time we take action to protect our planet?”

Rhetorical Question

15

The way statistics are presented can greatly influence perception.

Facts and Statistics

15

A celebrity endorses a health product but is later found to have unhealthy habits.

Testimonial

15