The way statistics are presented can greatly influence perception.

When a speaker uses “you” to speak directly to listeners, it encourages them to reflect on their own experiences and feelings related to the topic, fostering a deeper connection.

A speaker might ask, “Isn’t it time we take action to protect our planet?”

Calling a skincare product “luxurious” or “rejuvenating” can make consumers feel that using the product will enhance their self-esteem and well-being, prompting them to make a purchase.

Speaking to the audience directly to involve them in your view, using the second-person pronoun.

When a celebrity or expert endorses or supports a product or opinion.

________________is when a media source organizes words or images in a specific way to influence the audience’s interpretation or emphasize one part of a story over another.

Stating a belief or opinion confidently and assertively as if it is a fact.

A question is asked to create a dramatic effect or to make a point rather than to get an answer.

The use of data or numbers to add a sense of scientific veracity.

When a media source makes something appear rare or limited to influence the audience.