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PERSUASIVE LANGUAGE TECHNIQUES
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A luxury brand releasing a limited edition item can generate buzz and drive sales by making consumers feel that they are part of an exclusive group.
Scarcity Appeal
A celebrity endorses a health product but is later found to have unhealthy habits.
Testimonial
The way statistics are presented can greatly influence perception.
Facts and Statistics
A speaker might ask, “Isn’t it time we take action to protect our planet?”
Rhetorical Question
When a speaker uses “you” to speak directly to listeners, it encourages them to reflect on their own experiences and feelings related to the topic, fostering a deeper connection.
Direct Address
If a news outlet reports on a political scandal by focusing on minor details while ignoring more significant implications
Spin
placing a striking image of a protester next to a headline about government corruption can create an immediate emotional reaction
Manipulative Placement
Calling a skincare product “luxurious” or “rejuvenating” can make consumers feel that using the product will enhance their self-esteem and well-being, prompting them to make a purchase.
loaded language
When a media source makes something appear rare or limited to influence the audience.
Scarcity Appeal
When a celebrity or expert endorses or supports a product or opinion.
Testimonial
Stating a belief or opinion confidently and assertively as if it is a fact.
Assertion
The use of data or numbers to add a sense of scientific veracity.
Facts and statistics
A question is asked to create a dramatic effect or to make a point rather than to get an answer.
Rhetorical Question
Speaking to the audience directly to involve them in your view, using the second-person pronoun.
Direct Address
_______________is when a media source intentionally distorts or selectively interprets information to persuade the audience to feel a certain way.
Spin
________________is when a media source organizes words or images in a specific way to influence the audience’s interpretation or emphasize one part of a story over another.
Manipulative placement
_________________is the use of specific words or phrases that imply more than their meaning.
Loaded language
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