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Brands, Products n Markets vocabulary
Game Code: 2181140
English
14
Public
Vocabulary and definition
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The tendency to always buy a particular brand
loyalty
15
The ideas and beliefs people have about a brand
image
15
How familiar people are with a brand (or the logo and slogan)
awareness
15
The title given to a product by the company that makes it
name
15
The introduction of a product to the market
launch
15
The length of time people continue to buy a product
lifecycle
15
The set of products made by a company
range
15
When products are used in films or TV programmes
placement
15
The use of a well-known person to advertise products
endorsement
15
The best-selling product or brand in a market
leader
15
Information about what consumers want or need
research
15
the percentage of sales a company has
share
15
Customs of a similar age, income level or social group
segment
15
15
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