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Brands, Products n Markets vocabulary
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Delimiter between question and answer:

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  • Each line maps to a question.
  • If the delimiter is used in a question, the question should be surrounded by double quotes: "My, question","My, answer"
  • The first answer in the multiple choice question must be the correct answer.

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Customs of a similar age, income level or social group
segment
the percentage of sales a company has
share
Information about what consumers want or need
research
The best-selling product or brand in a market
leader
The use of a well-known person to advertise products
endorsement
When products are used in films or TV programmes
placement
The set of products made by a company
range
The length of time people continue to buy a product
lifecycle
The introduction of a product to the market
launch
The title given to a product by the company that makes it
name
How familiar people are with a brand (or the logo and slogan)
awareness
The ideas and beliefs people have about a brand
image
The tendency to always buy a particular brand
loyalty


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