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Brands, Products n Markets vocabulary

  • Game Code: 1355674
  •  English    16     Public
    Vocabulary and definition
  •   Study   Slideshow
  • The tendency to always buy a particular brand
    loyalty
  •  15
  • The ideas and beliefs people have about a brand
    image
  •  15
  • Using an existing name on another type of product
    stretching
  •  15
  • How familiar people are with a brand (or the logo and slogan)
    awareness
  •  15
  • The title given to a product by the company that makes it
    name
  •  15
  • The introduction of a product to the market
    launch
  •  15
  • The length of time people continue to buy a product
    lifecycle
  •  15
  • The set of products made by a company
    range
  •  15
  • When products are used in films or TV programmes
    placement
  •  15
  • The use of a well-known person to advertise products
    endorsement
  •  15
  • The best-selling product or brand in a market
    leader
  •  15
  • Information about what consumers want or need
    research
  •  15
  • the percentage of sales a company has
    share
  •  15
  • The second best-selling product or brand in a market
    challenger
  •  15
  • Customs of a similar age, income level or social group
    segment
  •  15
  •  15
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