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Business Partner B1+ BRANDS
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recognisable draw of the company
brand logo
the collection of ideas and beliefs that people have about a brand
brand image
the characteristics that people think a particular brand has
brand personality
the degree to which people know about a particular brand
brand awareness
someone, especially famous, whom a company pays to use their products and make people more aware of the brand
brand ambassador
advertising by placing a brand in a television programme or film
product placement
buying the same brand regularly
loyalty
using internet history to target customers
interactive marketing
customer interest
customer engagement
to risk
ventue into
highly expensive and exclusive
ultra-luxury
using an existing name or another type of product
brand stretching
a long distance away
further afield
to make smth appear less important
devalued
central activity of a company
core business
being careful about what you say or do
cautious approach


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