A network of interconnected physical objects or devices that can collect and exchange data over the internet.
Internet of Things (IoT)
10
The gap in access to and use of technology, particularly the internet, between different socio-economic groups or regions.
Digital divide
10
The buying and selling of goods and services over the internet, typically through online stores or marketplaces.
E-commerce
10
Knowledgeable or skilled in the use of technology, especially computers and the internet.
Tech-savvy
10
The incorporation of technology into various aspects of daily life, education, or business processes.
Tech integration
10
The percentage of a population with access to the internet.
Internet penetration
10
the process of creating a strong, positive image and identity for a product, service, or company
Branding
10
a short, memorable phrase or slogan associated with a brand. It often conveys the brand's essence, mission, or a key message
Tagline
10
the perceived value of a brand in the eyes of consumers. It is the result of the brand's reputation, recognition, and customer loyalty.
Brand Equity
10
involves using an established brand's name and reputation to introduce new products or services that are related to the brand's core offering
Brand Extension
10
encompasses all the visual, auditory, and sensory elements that make up a brand, including the logo, color palette, typography, taglines, and the overall style and tone
Highly selective in their communication and careful about the type of information they share online. They value the respectful treatment of their personal information by brands. They tend to be less active on social media.
Cautious Shoppers
10
They openly share their likes, dislikes, and opinions online. They feel unrestricted on the web and may leave inappropriate or controversial comments.
Open Books
10
The most inclined to make purchases, but their interests are not limited to online transactions. They invest significant time in researching and preparing for purchases, prioritizing quality over price.
Shrewd Shoppers
10
These users focus on maintaining relationships with close friends and family. Their attention is challenging to capture, and they are not receptive to brand emails or messages via Facebook or Twitter.
