They turn to the internet to find and consume information. They seek information through the reviews and opinions of other consumers..
Information Seekers
10
They search for online deals and discounts through various available channels.
Deal Hunters
10
Their top priority is making and maintaining numerous friends. They use social media to communicate with friends but not with work colleagues. They are active bloggers, often sharing insights about their lives.
Social Butterflies
10
Their online presence is primarily for business purposes, seeking the latest trends, professional contacts, and job opportunities through platforms like LinkedIn.