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A network of interconnected physical objects or devices that can collect and exchange data over the internet.
Internet of Things (IoT)
The gap in access to and use of technology, particularly the internet, between different socio-economic groups or regions.
Digital divide
The buying and selling of goods and services over the internet, typically through online stores or marketplaces.
E-commerce
Knowledgeable or skilled in the use of technology, especially computers and the internet.
Tech-savvy
The incorporation of technology into various aspects of daily life, education, or business processes.
Tech integration
The percentage of a population with access to the internet.
Internet penetration
the process of creating a strong, positive image and identity for a product, service, or company
Branding
a short, memorable phrase or slogan associated with a brand. It often conveys the brand's essence, mission, or a key message
Tagline
the perceived value of a brand in the eyes of consumers. It is the result of the brand's reputation, recognition, and customer loyalty.
Brand Equity
involves using an established brand's name and reputation to introduce new products or services that are related to the brand's core offering
Brand Extension
encompasses all the visual, auditory, and sensory elements that make up a brand, including the logo, color palette, typography, taglines, and the overall style and tone
Brand Identity
The four P's of Digital Marketing
Personalization, Participation, Peer-to-Peer Communities, Predictive Modeling
Highly selective in their communication and careful about the type of information they share online. They value the respectful treatment of their personal information by brands. They tend to be less active on social media.
Cautious Shoppers
They openly share their likes, dislikes, and opinions online. They feel unrestricted on the web and may leave inappropriate or controversial comments.
Open Books
The most inclined to make purchases, but their interests are not limited to online transactions. They invest significant time in researching and preparing for purchases, prioritizing quality over price.
Shrewd Shoppers
These users focus on maintaining relationships with close friends and family. Their attention is challenging to capture, and they are not receptive to brand emails or messages via Facebook or Twitter.
Trust Circles
They turn to the internet to find and consume information. They seek information through the reviews and opinions of other consumers..
Information Seekers
They search for online deals and discounts through various available channels.
Deal Hunters
Their top priority is making and maintaining numerous friends. They use social media to communicate with friends but not with work colleagues. They are active bloggers, often sharing insights about their lives.
Social Butterflies
Their online presence is primarily for business purposes, seeking the latest trends, professional contacts, and job opportunities through platforms like LinkedIn.
Business-First Individuals


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