a person who is paid or given free products by a company in exchange for wearing or using its products and trying to encourage others to do so
BRAND AMBASSADOR
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15
a set of qualities that people connect with a particular company or a product sold under a particular name, that make it different from other companies or products
BRAND IDENTITY
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15
the number of goods available to buy in a shop
stock
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lifesaver
Give 25 points!
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fairy
Take points!
5
10
15
20
25
fairy
Take points!
5
10
15
20
25
baam
Lose 5 points!
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20
the number of things that a company sells compared with the number of things of the same type that other companies sell
MARKET SHARE
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15
something that stops people or things from entering somewhere or getting something
barrier
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10
a design or symbol used by a company to advertise its products
LOGO
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15
a detailed plan for successfully developing and marketing a brand
BRANDING STRATEGY
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15
a situation in which many people really like or enjoy someone or something
Popularity
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15
What does it mean accessible?
easy for anyone to obtain and use
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25
the fact of people knowing about a business and its products and services
CUSTOMER AWARENESS
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monster
Reset all scores!
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star
Double points!
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gift
Win 20 points!
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baam
Lose 5 points!
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20
the particular group of people to which an advertisement, a product, a website or a television or radio programme is directed
TARGET AUDIENCE
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15
Things would never change if people weren't prepared to ______________ .