a type of product made by a particular company and sold under a particular name
BRAND
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15
Things would never change if people weren't prepared to ______________ .
experiment
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15
a set of features and ideas that customers connect in their minds with a particular product or brand
BRAND IMAGE
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25
the fact of people knowing about a business and its products and services
CUSTOMER AWARENESS
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10
a person who is paid or given free products by a company in exchange for wearing or using its products and trying to encourage others to do so
BRAND AMBASSADOR
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15
a situation in which many people really like or enjoy someone or something
Popularity
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15
What does it mean accessible?
easy for anyone to obtain and use
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10
the habit of always buying a product with the same name, made by the same company
BRAND LOYALTY
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lifesaver
Give 15 points!
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shark
Other team loses 20 points!
Okay!
shark
Other team loses 20 points!
Okay!
lifesaver
Give 15 points!
Oops!
25
a range of similar products or services that are sold by the same company, with different features and different prices
PRODUCT LINE
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eraser
Reset score!
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shark
Other team loses 5 points!
Okay!
shark
Other team loses 15 points!
Okay!
lifesaver
Give 25 points!
Oops!
15
something that stops people or things from entering somewhere or getting something
barrier
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20
the particular group of people to which an advertisement, a product, a website or a television or radio programme is directed
TARGET AUDIENCE
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15
a set of qualities that people connect with a particular company or a product sold under a particular name, that make it different from other companies or products
BRAND IDENTITY
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10
the company that sells most of a product or service in a particular market