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English 12 Unit 4 Reading
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Which was the first visual medium before the advent of television?
 
Magazines
 
Books
 
Newspapers
 
Radio
What has been the impact of books on society?
 
They have helped people to educate themselves
 
They have recorded daily events
 
They have brought entertainment and news programmes into pe
 
They have allowed people to connect with each other
What is now the most popular means of receiving information?
 
Internet and mobile communication
 
Books
 
Television
 
Newspapers
Which media channel emerged in the early 21st century?
Mobile phone
How were mass media forms classified until recently?
 
By the sequence of their advent
 
By their content types
 
By their creative artists
 
By their business models
What is considered the most important role of mass media?
 
To provide news about events as they occur
 
To provide entertainment
 
To educate people about their rights and responsibilities
 
To amuse the masses
When was the term 'mass media' coined?
In the Middle Ages
What are some examples of mass media?
 
All of the above
 
Books and newspapers
 
Radio and television
 
Books and newspapers
Only digital media have influenced people's lives and society.
NOT GIVEN
People nowadays prefer instant messaging and social networking to emails.
TRUE
The mobile phone is regarded as a unique means of communication.
FALSE
The role of mass media is to entertain, amuse, inform, educate and unite people.
TRUE
Mobile phones and the Internet are the only forms of mass media.
FALSE
the time when something first begins to be widely used
advent (n)
appear; begin to be known or noticed
emerge (v
he ordinary people in society who are not leaders or who are considered to be not very well educated
the masses
a notice, picture or film telling people about a product, job or service
advert (n)
send out programmes on TV or radio
broadcast (v)
the people who watch or listen to a particular programme (a play, concert, talk, etc.)
audience
Quickly read the text and choose the best heading.
 
Forms of mass media
 
The history of print media
 
The advent of the Digital Media Age
 
Means of mobile communication
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