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Research Methods

  •   Game Code: 1786562
  •  English    27     Public
    Quantitative, Qualitative, and Mixed-Method Research
  •   Study   Slideshow
  • Give three examples of qualitative research methods
    interviews, open-ended surveys, and analyzing documents
  •  5
  • Name one pro and one con of qualitative research methods
    Pro: helps you find the "why" behind the "what" -- Con: time consuming
  •  10
  • Why do qualitative researchers select only a few participants for their studies??
    With each additional participant, less depth is possible, time consuming
  •  20
  • Briefly explain the quantitative research method
    Research involving the use of measurements and statistical data collected through polls, surveys, experiments, etc.
  •  10
  • What are the two types of primary research methods mentioned in class?
    surveys/questionnaires, experiments, case studies, focus groups etc.
  •  10
  • Name a benefit of quantitative research methods
    meaningful interpretations of data due to validity and reliability, can be more flexible, more in depth etc.
  •  15
  • Describe a mixed methods approach.
    What is the collection and analysis of both open-ended (qualitative) and closed-ended (quantitative) data in response to a research question or hypothesis.
  •  5
  • A researcher wants to study the use of smoking among middle school students. The researcher plans to first conduct a survey with the students and then follow up with interviews with a few students.
    Mixed method
  •  25
  • Sara researches the effects of sleep on academic performance. She sends out a survey to college students and asks the avg. hours of sleep they get every night, GPA, Likert scale questions on their sleep and academic performance.
    quantitative research
  •  5
  • Dr. Stern explores whether Facebook use affects personal happiness. She sends out a survey that includes Likert scale questions that rate their personal happiness on a scale of 1-10.
    quantitative research
  •  10
  • Denise seeks to understand why Chick-Fil-A has the highest customer satisfaction rate out of all fast food restaurants. She travels to Chick-Fil-A's across the country and spends time observing employees and customer interactions.
    qualitative research
  •  15
  • A researcher investigates whether hip width correlates with speed. She measures participants' hip width, then times subjects in a series of sprints.
    quantitative research
  •  20
  • Dr. Troiano researches whether dogs can improve academic performance in the classroom. In the study, she surveys her students with open and closed-ended questions, records her students' grades over the semester & interviews them.
    mixed method research
  •  25
  • When might secondary research be more suitable than primary research?
    When you want to gather firsthand experiences and opinions
    When time and budget constraints are limiting
    When you need specific, up-to-date information
    When you need to conduct in-depth interviews
  •  15
  • What is the primary focus of quantitative research?
    Collecting numerical data and analyzing it statistically
    Understanding the underlying motivations of participants
    Conducting open-ended interviews
    Exploring complex relationships through narratives
  •  15
  • Research objective from this class: "Analyse young graduates' culture". Give me an example of a research method that would yield the best results. Think primary vs secondary and qualitative vs quantitative and why
    -
  •  25
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