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What is SWOT analysis?
SWOT is a strategic management technique used to help an organization identify strengths, weaknesses, opportunities and threats.
What would be an example of field research?
Samples, observation or surveys.
What would be an example of desk research?
Websites/social media.
How would a business find their target market?
Doing field & desk research.
What are the disadvantages of marketing?
Cost of marketing and time and effort may not yield a return.
What are the benefits of marketing?
Spread your name, boost your sales and helps you gain and retain customers.
What are examples of marketing?
Commercials, billboards, advertisements and sample products.
What does Target Market mean?
A group of people who have been identified as the most likely potential customers for a product because of their shared characteristics such as age and income.
What are the 4 P's in the marketing mix?
Product, Place, Price, Promotion
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