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The extent to which a product’s perceived performance matches a buyer’s expectations.
Customer Satisfaction
Human wants that are backed by buying power.
Demands
The idea that consumers will favor products that are available and highly affordable.
Production Concept or Selling Concept
Production Concept
A term used when a customer continues to buy from a particular brand, company, or business.
Customer loyalty or Customer retention
Customer Loyalty
A state of felt deprivation, that may be physical, social, and individual.
Needs
Act of obtaining a desired object from someone by offering something in return.
Exchange
The form taken by a human need as a shape by culture and individual personality.
Wants
The form taken by a human need as a shape by culture and individual personality.
Wants
The idea that consumers will not buy enough of the organization’s undertakes a large-scale selling and promotion effort.
Selling concepts or Marketing Concept
Selling concepts
A social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging product and value with others.
Marketing
Is the process of developing and maintaining a strategic fit between the organization’s goals and capabilities and its changing marketing opportunities.
Strategic planning or Market segmentation
Strategic planning
