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Is the process of developing and maintaining a strategic fit between the organization’s goals and capabilities and its changing marketing opportunities. Strategic planning or Market segmentation
Strategic planning
A social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging product and value with others.
Marketing
The idea that consumers will not buy enough of the organization’s undertakes a large-scale selling and promotion effort. Selling concepts or  Marketing Concept
Selling concepts
The form taken by a human need as a shape by culture and individual personality.
Wants
The form taken by a human need as a shape by culture and individual personality.
Wants
Act of obtaining a desired object from someone by offering something in return.
Exchange
A state of felt deprivation, that may be physical, social, and individual.
Needs
A term used when a customer continues to buy from a particular brand, company, or business. Customer loyalty or Customer retention
Customer Loyalty
The idea that consumers will favor products that are available and highly affordable. Production Concept or Selling Concept
Production Concept
Human wants that are backed by buying power.
Demands
The extent to which a product’s perceived performance matches a buyer’s expectations.
Customer Satisfaction
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