A social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging product and value with others.

The form taken by a human need as a shape by culture and individual personality.

Is the process of developing and maintaining a strategic fit between the organization’s goals and capabilities and its changing marketing opportunities. Strategic planning or Market segmentation

The extent to which a product’s perceived performance matches a buyer’s expectations.

The idea that consumers will not buy enough of the organization’s undertakes a large-scale selling and promotion effort. Selling concepts or  Marketing Concept

The idea that consumers will favor products that are available and highly affordable. Production Concept or Selling Concept

Human wants that are backed by buying power.

A term used when a customer continues to buy from a particular brand, company, or business. Customer loyalty or Customer retention

A state of felt deprivation, that may be physical, social, and individual.

Act of obtaining a desired object from someone by offering something in return.

The form taken by a human need as a shape by culture and individual personality.