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Market research1.1 Vocabulary
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Delimiter between question and answer:

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  • Each line maps to a question.
  • If the delimiter is used in a question, the question should be surrounded by double quotes: "My, question","My, answer"
  • The first answer in the multiple choice question must be the correct answer.

 Import questions





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To introduce a new product into the market: l (l _ _ _ _ _)
launch
To collect data or information from a range of sources: g (g _ _ _ _ _)
gather
The effect that something is likely to have: i (i _ _ _ _ _)
impact
To measure or assess how people feel about a product: g (g _ _ _ _)
gauge
Another term for secondary research: d (d _ _ _) research
desk
Add details to the report explaining why ______ research methods are being used in the second part of the study (as the client wishes to use statistics).
quantitative
Arrange a meeting to discuss the findings from the data ______ and agree the best method of communicating the information.
analysis
Brief the _______ about the level of detail required when questions are answered in the _______ interviews.
researchers, in-depth
Create a batch _______ questionnaire to identify whether there was a positive reaction to the new app from the target audience.
customer satisfaction
Contact any _______ who have not yet returned their surveys from batch 1. Check whether they need any assistance in answering questions.
respondents
Select a product _______ group to use the updated app and report back on new features.
tester
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