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Digital Search 30.09.22
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Whats is a SWEATSHOP?
A sweatshop or sweat factory is a crowded workplace with very poor, socially unacceptable or illegal working conditions
What is the METRO called in the UK?
The tube or the underground
what are SMARTER goals?
specific, measurable, achievable, relevant, time-bound, evaluated, reviewed
how do you calculate your max CPC
profit per conversion x conversion rate x 0.7
what does FTP stand for?
file transfer protocol
How do you calculate your Ad Rank?
max CPC x keyword quality score
what is keyword stuffing?
overloading a page in an attempt to manipulate a site's ranking in Google search
What does SERP stand for?
search engine page results
what are the 3 steps Google performs in order for a user to see results on a google search page
CRAWL, INDEX RANK
what is the name of the technology that examines websites in the google search function
a 'bot'
Which year did Google search launch?
1997
What was the name of first search engine and what year did it launch?
Archie in 1990
What does USP stand for?
Unique Selling Point / Proposition
What tool can you use to stay up to date with key topics on the web
Google Alert
which parts of the SWOT are externally influenced?
opportunities and threats
What does SWOT stand for?
strengths weaknesses opportunities and threats
when trying to understand customer behaviour what 5 types of questions are you trying to answer?
WHO WHAT HOW WHERE WHEN ?
what is a customer touchpoint
a customer's interaction point with a company business or brand
when a customer has a really easy navigation experience on a website what is this called?
a frictionless experience
What are the 3 core pillars of digital marketing?
web, social and mobile
what does SEM stand for? Give both names
search engine marketing or PPC (pay per click)
What does SEO stand for? (give two )
search engine optimisation or organic search (optimisation)
What is showrooming?
When customers touch and feel the product in store but purchase online
What is the online customer behaviour framework
SEE THINK DO CARE
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