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What are at least 2 disadvantages to using an experiment?
Subject bias, if populations are too small generalizability may be off, experimenter bias
What are at least 2 advantages to using an experiment?
shows a cause and effect relationship, controlling of variables, can be replicated, quantifiable results
What does the correlation coefficient show?
Strength of the correlation and whether it is positive or negative
This type of research looks at relationships between two variables, not causes; they expressed in positives and negatives
Correlation
Each member of the population has an equal chance of being selected
Random Sample
This is the particular group of interest
Population
This is the subset of the population being studied
Sample
What are at least 2 drawbacks to using surveys?
Response bias, Social desirability bias, self-selection bias, lying, poor/confusing language
What are at least 2 benefits to using surveys?
Cheap, covers a large population, genereralizable, anonymity, versatile
The type of descriptive method allows subjects to self-report attitudes and behaviors
Surveys
Name at least 2 drawbacks to using Naturalistic Observations?
Observer effect, it takes a long time, Hawthorne Effect
What is the biggest benefit to using Naturalistic Observation?
Realistic Picture of behavior
This descriptive method allows researchers to watch subjects in their naturally occurring environment without intervening
Naturalistic Observation
What is the benefit for using a case study?
A specific, unique data set
This descriptive method examines an individual or small group; they are not generalizable to the public
Case Studies
Studies that examine different groups of people one at a time
Cross-sectional
A type of study the looks at the same group of people over a long period of time
Longitudinal
Research designed to solve specific problems
Applied Research
Research designed to increase our knowledge base
Basic Research
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