A personal brand is what you stand for, the characteristics and behaviors that people expect from you.
Define the Coherent aspect of a brand.
It means it's consistent in your actions.
Name the 4 aspects of a brand.
A brand has to be 1. Authentic; 2. Compelling; 3. Coherent; 4. Visible & Known
How did Tai define Embrace?
He embraced his culture, his background and what that brings to the table.
Define the Authentic aspect of a brand.
It means you're real, you have a vision in a real way.
How many steps did Tai recommend to create your brand.
There are 3 steps.
What are hard skills?
These skills are related to the specific trade or job.
How did Tai define Connect?
Do your skills align with the company's vision
What are soft skills?
Soft skills are personal characteristics, these can't be measured.
What does collaborative communication sound like? Give 4 examples
"Thank you - Please"; "I don't know if I understand, can you explain it again?"; "I like your idea, let's try it"; "Let's hear her/him out"; "What do you think?
Define strategic thinking.
It's the ability to think through the process that focuses on accomplishing a company's goal/s.
Define the Compelling aspect of a brand.
It means you connect with the audience and share attributes that people like.
How do you create your brand?
You Embrace, Create Value and Connect
What does collaborative communication look like? Give 3 examples
Everyone is engaged; taking turns talking; making eye contact; giving ideas and solutions; focused on the project; no side talks
Why create a personal brand?
Creating a personal brand is important because it will open up opportunities for you.
Define the Visible and Known aspect of your brand.
People know what you stand through your interactions - day in and day out.
How did Tai define Create Value?
Think about how your skills set or your characteristics support a company's vision. What do you bring to the table?
What is the difference between tone and voice?
Voice is a characteristic we have, what we are born with, and tone will change depending on the audience and the content of the conversation.
What is a collaborate communication?
It is the ability to communicate effectively within and outside your team.
How many aspects of a brand did we discuss?
There are 4 aspects of a brand.
Provide 4 examples of soft skills.
Good listener, organized, strategic thinker, enthusiasm, professionalism and taking initiative.