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Branding
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The things that a company truly believes in are known as
brand values.
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When companies solicit customer feedback and consider making changes, they are
keeping the brand in mind.
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A business’s website, packaging, and employee interactions are all examples of
touchpoints
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A company says that it is dedicated to complete customer satisfaction. This is considered a
brand promise
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Companies build___________ because they help businesses stand out and build customer trust.
corporate brands
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___________ are sometimes called private labels, store brands, or distributor brands.
Private brands
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Logos, graphics, and names are just a few elements that make up a company’s
brand identity
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One company’ _______________ might be serious, traditional, and reliable, while another company’s might be young, carefree, and trendy.
brand personality
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Reminders of a brand’s identity and values are known as
brand cues
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When companies build their brands, they focus primarily on the task of
telling a story.
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