a set of instructions that tells you how to cook something and the ingredients (= items of food) you need for it (para 1)
recipes
the edge of the road (para 2)
roadsides
(para 6) a customer who often goes to a particular shop, pub, restaurant, etc.
regular
(para 2) a small amount
fraction
(para 2) a person who makes money by starting or running businesses, especially when this involves taking financial risks
entrepreneurs
(para 3) a trend that lasts for a short time and then disappears.
passing fashion
(para 3) designed for or used by people who belong to a high social class or have a lot of money.
upmarket
(para 2) a difficult time for the economy of a country, when there is less trade and industrial activity than usual and more people are unemployed
economic recession
(para 4) combine
fuse
(para 4) connected by social media
plugged - in