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Healthy Consumer
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How do you call a written or spoken media message designed to interest consumers in purchasing a product or service?
Advertising
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What Consumer Right is it? "You have the right to truthful information about products and services."
Right to be Informed
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How do you call the method of judging the benefits of different products by comparing several similar factors for each one.?
Comparison Shoping
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What Consumer Right is it? "You have the right to seek compensation when you have been treated unfairly."
Right to Have Problems
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Who is a "Healthy Consumer"?
Anyone who purchases or uses health products or services.
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How do you call the various methods of communicating information?
Media
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What Consumer Right is it? "You have the right to select from many products at competitive prices."
Right to Choose
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Advertisers use several techniques to persuade consumers to purchase their products. What is Great Outdoors?
Scenes of Nature to portay If it’s associated with nature, it must be healthy.
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Advertisers use several techniques to persuade consumers to purchase their products. What is Rich and famous?
Product displayed in expensive home or by a personality with very high maintenance lifestyle.
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What is "Online Shoping"?
Using the Internet to buy products and services.
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What Consumer Right is it? "You have the right to join in the making of laws that govern buying and selling."
Right to be Heard / Listened
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Advertisers use several techniques to persuade consumers to purchase their products. What is Bandwagon?
Showing a group of people using a product or service
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What Consumer Right is it? "You have the right to purchase products and services that will not harm you or others."
Right to Safety
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Advertisers use several techniques to persuade consumers to purchase their products. What is Testimonial?
Interviewing people for whom a product has worked.
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What Consumer Right is it? "You have the right to learn the skills necessary to help you make wise choices."
Right to Consumer Education
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