What is being advertised?
Charity for safe drinking water
ETHOS/PATHOS/LOGOS?
PATHOS (a child smoking makes us feel sad/concerned)
ETHOS/PATHOS/LOGOS?
PATHOS (person missing leg makes us feel sad/upset/sympathetic)
What is being advertised?
Protect the planet/Environmental protection
What is being advertised?
Coca-cola
What is being advertised?
Snickers
ETHOS/PATHOS/LOGOS?
ETHOS (Michael Jordan)
ETHOS/PATHOS/LOGOS?
ETHOS (Doctors)
ETHOS/PATHOS/LOGOS?
LOGOS (140 calories)
What is being advertised?
Ban on guns
What is being advertised?
Apple
What is being advertised?
Driving awareness
ETHOS/PATHOS/LOGOS?
LOGOS (Use of chemical compounds and their effect)
ETHOS/PATHOS/LOGOS?
LOGOS (100% more plaque)
ETHOS/PATHOS/LOGOS?
ETHOS (Nicki Minaj)
ETHOS/PATHOS/LOGOS?
PATHOS (happy dog)
What is being advertised?
Pepsi