Questionnaire
Form with questions about products
Prototype
Sample of a new product
Return on investment (ROI)
Get money from investing
Primary focus
To prioritize attention on something
Simultaneously
Two things happen at the same time
Break down data
Organize data by age, income, store, and so on
Market segment
Portion of a market
Geographic segmentation
Data be broken down by places, such as store locations, cities, countries, regions
Gender
Male or female
Sleek design
Elegant design
Grab a product (at a great price)
Buy it
Risky
Full of possibilities of failure