Competitive advantage
What makes a company better than its competitors
Legislation
Laws and regulations
Threat
Something that could possibly harm or damage
To take advantage of something
Make good use of the opportunities
Enhance
Make better
Downturn
A reduction in the amount of money
Build on
Do more with something good you already have
Exploit
Use something in a way that helps you (take advantage)
Finances
The management of a supply of money:
Strategy
Plan to have success and avoid treats
Market niche
Segment of a market that can be defined
Upturn
An improvement or a change to a higher level
To offset
To balance or to compensate
Lack of communication
Not enough communication