Study

Unit 12: Data Vocabulary

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  • a statement explaining how a company will use a person's data is calles...
    a privacy policy
  • when something is affected by the information and facts you have collected it's called ...
    data-driven
  • _______ refers to data relating to a particular group of people
    demographics
  • a period in history where people have access to lots of information I called?
    Information Age
  • the collection of information is also called...
    data gathering
  • the small files which a website sends to your computer to track what you click on are called...
    cookies
  • What is the study of facts and information (often from a computer)?
    data analytics
  • the timeline of customer activity when buying products from a website is called...
    transactional history
  • when you lose, or someone steals, your customer data you have a ...
    data breach
  • how people act and what they do when they make buying decisions is called...
    customer behavior