Advertising & Sales

Now a more insidious method, pioneered in the USA, is set to take hold as advertising companies send out undercover agents – smart young people with charisma and (4) __________ talents – to market products directly in social situations. PER

A clear statement that explains the benefits of a product or service and why it is better than competing options

Whether or not the strategy is successful in boosting sales remains to be seen, but there may be (8) __________ side effects. FORTUNE

Whether through advertising, sponsorship or product placement, they have had such people in their (2) __________ as the one in ten who the rest will follow. SEE

The newest, most advanced, or most modern version of something

Something designed to provoke a strong desire for wealth or profit

Advertising agencies view the process as a cost-(7) __________ way of targeting a niche market, using the tried and tested method of word of mouth. EFFECT

Impossible to deny or disprove; absolutely certain

One likely (9) __________, for example, could be an increase in psychologists' waiting lists as a new neurosis grips the nation. COME

The unique image, name, or reputation of a company or product

This new breed of trendsetter is paid to covertly hand out wares under the guise of (5) __________ and generosity, as in 'Would you like a cigarette – why not try one of mine?' FRIENDLY

To earn income or generate profit

The feeling that you must act like the people in your social group to fit in

The initial stage of planning or designing something

'But I thought he really liked me. After all, he bought me a drink/perfume/CD etc...' could become a common (10) __________ in consulting rooms up and down the country. CONFESS

The (0) __________ campaigns of leading companies have long targeted what are known as the 'gatekeepers' in society – the select few who can drive a trend or establish a brand. MARKET

A description of a specific problem or challenge that the target audience is facing

This new breed of trendsetter is paid to covertly hand out wares under the guise of friendship and (6) __________, as in 'Would you like a cigarette – why not try one of mine?' GENEROUS

Whether through advertising, (1) __________ or product placement, they have had such people in their sights as the one in ten who the rest will follow. SPONSOR

Now a more insidious method, pioneered in the USA, is set to take hold as advertising companies send out (3) __________ agents – smart young people with charisma and persuasive talents – to market products directly in social situations. COV

Brief and to the point; expressed in a clear and concise manner

Staying faithful and supportive to a person, group, or business over time

Language or jargon that is specific to technology and technical fields