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BRANDING

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  • One of our values is transparency.
    TRUE
  • The new brand changes were reflected in our logo.
    FALSE
  • Our tone of voice is candid, innovative and human.
    TRUE
  • We have a value-focused "outside-in"  messaging approach.
    TRUE
  • A brand is best described as a set of product features.
    FALSE
  • Our brand personality is bold, trusted and technology obsessed.
    FALSE
  • Our new tagline is:  "One platform. All partnerships"
    FALSE
  • Our tagline can be reimagined to fit into different contexts.
    TRUE
  • The cornerstones of our writing style are: long sentences, jargon and speaking like a person.
    FALSE
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