Study

Advertising Vocabulary

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  • Hours on radio & TV with largest audience, esp. the evening hours
    prime time
  • One of the cheapest forms of paper advertising which are handed out on the street
    flyers
  • Part of a printed advertisement used for ordering goods, samples etc
    Coupon
  • websites that enable users to create and share content or to participate in social networking.
    social media
  • (of an image, video, piece of information, etc.) circulated rapidly and widely from one internet user to another.
    viral
  • A person who purchases goods and services for personal use.
    consumer
  • A small, specialized market for a particular product or service.
    niche
  • Company specialising in producing and placing advertisements for clients
    advertising agency
  • Windows appear on the screen advertising something when you are looking at a website
    pop - up online advertising
  • Unwanted, promotional email
    spam email
  • Branded products are placed in non-advertising media such as movies, music videos or television shows
    Product placement
  • A form of outdoor advertising usually featuring a large illustration typically found near busy roads
    billboards
  • Something that encourages someone to take a particular action, such as making a purchase or clicking a link on a website
    call to action
  • Large media outlets like TV, newspapers and magazines
    mass media