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Study
Advertising Vocabulary
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Hours on radio & TV with largest audience, esp. the evening hours
prime time
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One of the cheapest forms of paper advertising which are handed out on the street
flyers
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Part of a printed advertisement used for ordering goods, samples etc
Coupon
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websites that enable users to create and share content or to participate in social networking.
social media
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(of an image, video, piece of information, etc.) circulated rapidly and widely from one internet user to another.
viral
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A person who purchases goods and services for personal use.
consumer
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A small, specialized market for a particular product or service.
niche
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Company specialising in producing and placing advertisements for clients
advertising agency
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Windows appear on the screen advertising something when you are looking at a website
pop - up online advertising
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Unwanted, promotional email
spam email
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Branded products are placed in non-advertising media such as movies, music videos or television shows
Product placement
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A form of outdoor advertising usually featuring a large illustration typically found near busy roads
billboards
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Something that encourages someone to take a particular action, such as making a purchase or clicking a link on a website
call to action
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Large media outlets like TV, newspapers and magazines
mass media
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