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Advertising and selling vocab

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  • A small booklet with pictures and information about a company's products or services.
    brochure
  • She received a _____ in the post about a new gym opening nearby.
    brochure
  • Advertisers sometimes try to _____ you into thinking you need something you don't.
    manipulate
  • A lot of people bought the product because of _____ — their friends told them about it.
    word-of-mouth publicity
  • His job is to _____ cold calls to businesses and try to sell them software.
    make
  • The shampoo company gave out _____ in the supermarket so people could try it.
    free samples
  • When an actor uses a real product in a film or TV show because the company has paid for it.
    product placement
  • A picture or symbol that represents a company. For example: the golden arches of McDonald's.
    logo
  • A piece of paper or small booklet left in your door or handed out, with information about a product or service.
    leaflet
  • The name of a product made by a specific company, for example Nike or Apple.
    brand name
  • The _____ at the top of the webpage was advertising cheap flights.
    banner
  • A product you get for free, usually to try and get you to buy it later.
    free sample
  • Coca-Cola has incredible _____ — people drink it their whole lives and never switch brands.
    brand loyalty
  • A short message or image that appears suddenly on your screen while you are browsing the internet.
    pop-up
  • A famous phrase or sentence that a company uses to make you remember their product. For example: Just Do It.
    slogan
  • Apple is one of the most recognised _____ names in the world.
    brand
  • I picked up a _____ about the concert from a man in the street.
    flyer
  • I got a _____ with my order — a free pen with the company logo on it.
    freebie
  • Nike's famous _____ is 'Just Do It'.
    slogan
  • When a company officially releases a new product to the public for the first time, they do this.
    launch a marketing campaign
  • The golden arches are the _____ of McDonald's.
    logo
  • A rectangular image or advertisement you see across the top or side of a webpage.
    banner
  • In the film, the main character is always drinking Pepsi. That is an example of _____.
    product placement
  • The best kind of advertising is _____ publicity — when your friends recommend something.
    word-of-mouth
  • I keep seeing this annoying _____ every time I open a new website.
    pop-up
  • She is a big _____ on Instagram. She has over two million followers.
    influencer
  • When a company tries to control what you think or feel to make you buy something.
    manipulate
  • They are going to _____ a new marketing campaign next month.
    launch
  • When people recommend a product to their friends and family, not because they are paid to.
    word-of-mouth publicity
  • A person on social media with lots of followers who gets paid to recommend products.
    influencer
  • When you stay loyal to one company and always buy their products instead of others.
    brand loyalty
  • To try to sell something by making people aware of it and interested in it.
    promote
  • Something you receive for free when you buy a product.
    freebie
  • They handed out _____ outside the shopping centre about the new restaurant.
    leaflets
  • A paid notice in a newspaper, online or on TV designed to sell you something.
    advertisement
  • The company paid a famous footballer to _____ their new boots.
    endorse
  • There was a huge _____ on the motorway advertising a new phone.
    billboard
  • A large outdoor sign on the side of a road used to advertise products.
    billboard
  • The company used social media to _____ their new collection.
    promote
  • A piece of paper with information about a product or event, usually given out in the street.
    flyer
  • When a famous person publicly supports a product and says they use or like it.
    endorse
  • When a salesperson phones people they have never spoken to before to try to sell them something.
    make cold calls
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