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Marketing mix: Product

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  • The two types of market research are:
    primary & secondary
  • What does USP stand for?
    Unique Selling Point
  • In the stages of product development a working example of the product is created, what is this called?
    Prototype
  • State the correct order for the stages of the product life cycle.
    Introduction, Growth, Maturity, Decline/Extention
  • What are the benefits of developing new products?
    It helps the product stand out from competition, it helps the product to be developed
  • 4 P's of Marketing (Marketing Mix)
    product, price, place, promotion
  • State the best example of brand loyalty is
    when a consumer keeps buying products from the same producer
  • The Marketing Mix helps businesses to...
    Meet the needs of their customers
  • What is a benefit of branding?
    It helps the product stand out from competition.
  • What is a product life cycle?
    shows the sales of a product over time
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