a recording technique in which a sound or message is recorded backward onto a track that is meant to be played forward
Backmasking
psychological process by which we interpret sensory stimulation; reflects learning, expectations & attitudes
Perceptions
the weakest amount of a stimulus you can sense.
Absolute Threshold
How much dirt is in a 2'x3'x3' hole?
There's no dirt in a hole.
Stimuli that lie below our threshold of conscious awareness
Subliminal Messages
We become more sensitive to weak stimuli AND less sensitive to unchanging stimuli.
Sensory Adaptation
25/38 people meet their unfortunate demise on the border of US and Canada? Where do you bury the survivors?
You don't bury survivors
We notice things based on how strong they are (sights, sounds, etc.) AND our physical and psychological state
Signal Detection Theory
taking sensory information in and then assembling and integrating it
Bottom-up Processing
Using models, ideas, and expectations to interpret sensory information
Top-Down Processing
the minimum amount of difference that can be detected between two stimuli
Just Noticeable Difference
What weighs more, a pound of feathers or a pound of bricks?
They are equal
Your friend that you haven't seen in awhile is coming over for a sleep over. They are supposed to be there at 5 and it's 5:03. Then you hear a knock at the door, you sprint there, and throw it open only to find nobody there. Example of?
Signal Detection Theory
the stimulation of sensory receptors and the sensory information sent to the central nervous system (spinal cord & brain)
Sensations
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