When a company uses its existing name to sell a completely new type of product, that’s...
Brand stretching
A specific group of customers with similar age or lifestyle that a company targets is a...
Market segment
How well people recognize a company’s logo or name shows its...
Brand awareness
The company that is second in the market and trying to become number one is the...
Market challenger
When a famous person recommends or promotes a product, this is called...
Brand endorsement
The ideas and feelings people have about a company or its products refer to its...
Brand image
The stages a product goes through from launch to decline describe the...
Product lifecycle
When brands appear in movies or TV shows as a kind of advertisement, this is called...
Product placement
When customers keep buying the same company’s products again and again, this is called...
Brand loyalty
The word or title given to a company’s product is the...
Brand name
The event when a company introduces a new product to the market is called a...
Product launch
The process of finding out what customers want or need before launching a product is...
Market research
The percentage of total sales that a company controls in a market is its...
Market share
All the different types of products that a company makes or sells form its...
Product range
The company that sells the most products in a market is known as the...
Market leader