Globalization and the global spread of English | Baamboozle - Baamboozle

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A Brazilian pop song mixes English and Portuguese: “Meu love, vem comigo.”

Sociolinguistics of Globalization: Hybrid, translingual use of English creolization in culture.

A teacher lets students compare South African, Indian, and American English accents.

World Englishes: Exposure to global English varieties and cultural diversity.

An English learner in Brazil uses local expressions in English emails (“I’m sending a hug!”).

World Englishes: Local identity reflected in language use — nativization.

An American textbook dominates English classrooms worldwide, with few local adaptations.

Linguistic Imperialism: Global dominance of English materials from the center.

Students in Korea use memes and slang in English taken from social media communities

Sociolinguistics of Globalization: Digital flows of English —new meanings across online spaces.

A student in Brazil says “I’m going to take a coffee” influenced by Portuguese.

World Englishes: Local adaptation and nativization of English.

A teacher insists that only “British English” pronunciation is acceptable in class.

Linguistic Imperialism: Dominance of native-speaker norms and linguistic hierarchy.

You’re in an international online game. Players from Japan, Brazil, and Egypt communicate in English to coordinate their moves.

ELF: English used for communication among non-native speakers.

A company in India uses English to communicate with suppliers in China and Germany.

ELF: ELF as a global lingua franca for business.

In a multinational meeting, speakers mix English with words from their first languages to make meaning clear.

ELF: Multilingua, flexible communication for understanding.