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Session 5 Learning Aim A1 and A2 recap

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  • What is a mass market?
    A market aimed at wealthy consumers
    A market for expensive products only
    A specialist, niche audience
    A large market where many people buy similar products
  • What does “stimulating demand” involve?
    Encouraging customers to buy by waiting for seasonal trends
    Encouraging customers to buy by analysing sales data
    Encouraging customers to buy via advertising or promotion
    Encouraging customers to buy by making products cheaper
  • Why does staff expertise matter in marketing?
    It controls customer spending
    It increases production costs
    It affects tax and finance
    Skilled staff produce higher quality campaigns and ideas
  • Why is a USP important for branding?
    It differentiates the brand from competitors
    It limits creativity
    It makes pricing easier
    It shows financial success
  • How might limited finance change the marketing mix?
    The business may choose cheaper promotional methods
    It won’t have any effect
    It increases staff numbers
    It allows more TV advertising
  • What is market segmentation?
    Selecting suppliers
    Dividing staff into departments
    Creating different logos for products
    Splitting the market into groups with similar characteristic
  • Which of the following is an internal influence on marketing?
    Consumer lifestyles
    Competitor actions
    Budget and finance available
    Political change
  • If a business has strong internal communication, how could this help marketing?
    It reduces the need for advertising
    It leads to fewer meetings
    Teams coordinate more, ensuring consistent customer message
    It eliminates external influences
  • Why should marketing objectives be SMART?
    Because it looks professional
    Because customers expect it
    To reduce the number of objectives
    To make them specific, measurable and realistic
  • What does “anticipating demand” mean?
    Lowering prices after launch
    Predicting what customers will want in future
    Selling to current customers
    Responding to complaints
  • What does USP stand for?
    United Sales Process
    User Sales Potential
    Unique Sales Plan
    Unique Selling Proposition
  • How does segmentation help with branding?
    It reduces advertising costs
    It helps create a brand that appeals to a defined audience
    It changes the company name
    It removes the need for promotion
  • What’s the main difference between a marketing aim and a marketing objective?
    Aims change weekly; objectives stay fixed
    Objectives are optional
    Aims are broad goals; objectives are specific and measurable
    Aims are always financial; objectives are creative
  • Which list shows the four types of segmentation?
    Visual, verbal, emotional, practical
    Local, Regional, National, Global
    Primary, Secondary, Quantitative, Qualitative
    Demographic, Geographic, Psychographic, Behavioural
  • What connects segmentation and branding?
    They are unrelated concepts
    Segmentation defines audience so branding can be targeted
    Branding identifies audience; segmentation creates the logo
    Segmentation increases profits directly
  • How can budget affect marketing decisions?
    It determines staff uniforms
    It only affects product design
    It has no impact
    It limits which activities or media can be used
  • Why is marketing important for a business?
    It reduces production costs
    It helps attract and retain customers to meet business aims
    It helps hire staff
    It focuses on product design only
  • What can the size or culture of a business influence?
    The type and scale of marketing it can do
    The weather conditions
    The legal environment
    The number of products made
  • Which statement best describes a niche market?
    A clearly defined group with specific needs or interests
    A market with no competition
    A market controlled by one brand
    A small, specialised part of a larger market
  • Which of the following are the four key principles of marketing?
    Analyse, Report, Segment, Sell
    Design, Delivery, Development, Demand
    Price, Product, Place, Promotion
    Anticipate, Recognise, Stimulate, Satisfy Demand
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