Study

Start-ups

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  • What verb is most commonly used with 'venture capital' as object?
    raise
  • Explain "And they had actually validated it through LEAN STARTUP"
    A core component of Lean Startup methodology is the build-measure-learn feedback loop.
  • How do financially unsuccessful startups contribute to society?
    they show other entrepreneurs what not to do
  • How many failure patterns did his first draft contain?
    50
  • Explain "if you're at the bottom of a LIQUIDATION STACK"
    The liquidation stack is the order of priority in which different classes of investors (or shareholders) are repaid when a startup is sold, merged, or liquidate
  • Explain "You try some PIVOTS and that doesn't lead to bad behavior."
    Deliberate, strategic changes in direction
  • How does Tom Eisenmann define startup failure?
    early investors do not, or never will, make money
  • What are the two large groups of failure patterns?
    early-stage and late-stage
  • Explain "it's time to PIVOT"
    to change direction strategically without abandoning everything
  • Explain "you're the last in line, series A, C, D, and COMMON".
    Common Stock - the most basic type of ownership. Common stockholders are last in the liquidation stack.
  • Explain LTV
    Lifetime value. The projected revenue a company expects from a single customer over the entire relationship with the business.
  • Explain the difference between 'early adopters' and 'mainstream customers'
  • Why does Eisenmann argue that failure is not simply the opposite of success?
    Because some drivers of success (e.g., fast growth) can also cause failure if overdone (a speed trap).
  • Explain "You try to get a BRISGE LOAN"
    A short-term loan used to provide funding until longer-term financing can be secured
  • What do A, C, and D refer to in "you're the last in line, series A, C, D, and common"?
    Funding rounds
  • Explain "a million dollar SEED ROUND"
    The first official stage of startup funding
  • Explain "liquidation preference"
    A liquidation preference is a clause in a venture capital (VC) agreement that determines who gets paid first if a startup is sold, merged, or fails.
  • Explain CAC
    Customer acquisition cost. The average expense of gaining one new customer, including marketing and sales costs.
  • What is meant by "investors and a lot of entrepreneurs will talk about JOCKEY and HORSE"
    "the jockey meaning the founders, and the horse being the concept"
  • Why did Eisenmann decide to study failure?
  • Explain "MVP style testing"
    Experimenting with a 'lightweight' version of the product to gather qualitative feedback
  • Explain 'dilution'
    The reduction in the ownership percentage of existing shareholders when new shares are issued to raise capital.